Increase CTR, "technical" or "art"?

The ratio CTR (Click Through Rate) is one of the indicators to assess the ad or marketing, you make to customers (Adv), of course, only this number is only a relatively few children. CTR highly doubt that you have a marketing well, it only reflects the number of people clicking / turn pages views of the site ban.Chi number CTR often only achieved an average 0.02 to 0,025% for a banner ad program of long-term . For the short term, you can achieve or 0.1% to 30% depending on the type of ad, ad time and "art" of your ads. Therefore, increased CTR is a criteria that we Publisher target, it is also a measure of relative accuracy for effective QC of you (if you're an honest person).

'Technical "
Technical increase CTR depends on the layout of your banner, with the color, size banner and collaborated with the structure of your site. Of course the position in Top CTR often higher than other places, if the dexterity you can increase the CTR at all locations on your website and making Member of exciting when you click the banner. 'Technique "will focusing on the placement, layout and the plan chosen by the position you set out. One important factor is changing positions banner, members will find new and curious than if they visited each day and see if there is any change somewhat on your location, is not the time A banner also at the Top, B and hip in line at the foot of C ... Island location will create the banner feeling quite new and of course if you have multiple Adv accept you have and how many banner island dexterity of you will do your web increasingly better, members will be "difficult to bear" Click to view ads and of course $ $ will fall into the bags you have are. The islands of the banner will help you keep them at CTR stability, and long-term course Adv do not doubt you all.
For example, the use of the widget CDT (change things) may have helped you get a lot of clicking (unfortunately garbled also much) and so your CTR for the CDT on QC reality completely higher numbers 0,025%. Banner change often completely can increase the number of your CTR up to 0.05% or more. The banner rotator forms are applied in a number of Affiliate programs abroad are also widely used (Unknow rotator banner of the Lienket247 how? Has been guided but not used).

'Art "
Arts increase CTR depends a lot on your skills, to the content of banner ads and investment on what your customer.
- About skills: This is the most important factors that the blogger often uses. Or an article, there are many interesting information and the sharing of the community will attract viewers of large crowds. And if some layout banner near post, or "quite" relevant to the content will keep members, try clicking immediately. So you are not breaking the law that even the most difficult Adv would also prefer this method.
- Regarding the content banner: Please review the content banner copy to suit tastes at the time of the ad. For example, before the "dark Friday" in the U.S., if 1 banner that says "80-90% discount for all categories of goods, only at ABC" it would like to affirm that the CTR of banner which can completely was 50% (which benefits, who prefer spring). So let's "priority" banner with the contents of the time, the time or the attractive, you will increase the CTR for your website.
- Investment in "research" Member of you: If you understand your members, then you will know they like to see something, or are interested in products and services and what course to be complete by smoking ads do. For example I would like to fish with you that Daughter, there are 90% boi curious about accounting, because death (hehe, sorry sister). So try advertising "Click here to know more secrets of you" (or Type 1 Title exclaim something less than that to think of that), placed in the box "sister" box, then maybe it will tha lake inspired clicking, where every new home must be a click. After a time I use the banner after another was "exploiting" clicking enough for the position of that banner. So, you've become an "art house" in which QC.

In short, "technical" or "art" above casting withdraw from the actual experiences of e-Marketers in the world, for the Vietnamese market, we may not be able to statistical effects, habits of Internet users and "well, art" of the Publishers. CTR indicators of the websites also vary a lot by the webmaster where the same, more of Ads "Made in Vietnam" is too small for us to exploit the "well, art" of this.