We all know that traffic is the lifeblood of any online business. If nobody sees your site, then you'll have a hard time selling anything.
Now there are numerous ways in generating traffic. Some are free, but the downside is that it's very inconsistent and others, like pay per click (PPC), is becoming far too expensive for most of us.
That is why so many entrepreneurs struggle...but a great (and cheaper) alternative to using Pay Per Click is Google's Placement Targeting advertising system. It's a great resource to drive targeted traffic to your website at a very affordable price.
If website owners are currently running AdSense on their sites, you can choose the SPECIFIC sites you want your ads to appear on.
You will be able to identify which sites are under performing and exclude your ads from running on those sites, you will also be able to determine which sites are driving the most conversions. You can then allocate more money to those specific sites.
There are two ways you can choose sites for placement targeting:
Firstly, you can name the sites you would like to advertise on.
Secondly, you give a list of words that describe the type of site you are looking for.
You will also be able to set individual bids for each site. Another huge benefit is that placement-targeted text ads get enlarged to fill an entire ad unit.
You can even advertise on your competitors' websites! By picking specific sites and bidding, you can almost ensure that your ads get seen by a wider audience and thereby increase your click through rates.
Via: http://ezinearticles.com/?Free-Traffic-is-Inconsistent,-PPC-is-Too-Expensive-Whats-the-Next-Best-Thing?&id=1887968
Now there are numerous ways in generating traffic. Some are free, but the downside is that it's very inconsistent and others, like pay per click (PPC), is becoming far too expensive for most of us.
That is why so many entrepreneurs struggle...but a great (and cheaper) alternative to using Pay Per Click is Google's Placement Targeting advertising system. It's a great resource to drive targeted traffic to your website at a very affordable price.
If website owners are currently running AdSense on their sites, you can choose the SPECIFIC sites you want your ads to appear on.
You will be able to identify which sites are under performing and exclude your ads from running on those sites, you will also be able to determine which sites are driving the most conversions. You can then allocate more money to those specific sites.
There are two ways you can choose sites for placement targeting:
Firstly, you can name the sites you would like to advertise on.
Secondly, you give a list of words that describe the type of site you are looking for.
You will also be able to set individual bids for each site. Another huge benefit is that placement-targeted text ads get enlarged to fill an entire ad unit.
You can even advertise on your competitors' websites! By picking specific sites and bidding, you can almost ensure that your ads get seen by a wider audience and thereby increase your click through rates.
Via: http://ezinearticles.com/?Free-Traffic-is-Inconsistent,-PPC-is-Too-Expensive-Whats-the-Next-Best-Thing?&id=1887968
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